Beshak Origin Story
Insurance should subtract worries, not add to them
Beshak is a community of users, insurance geeks and industry experts coming together to fix this!
The puzzle called Insurance 🤨
We saw how insurance ads promised peace of mind, but also ranked highest in consumer complaints in India.
We saw how there is more worry, less excitement about buying insurance.
Are there fine print I missed? Will I get claims? What if something goes wrong?
Neither people are able to understand insurance themselves, or find a real expert who they can depend on.
To solve this puzzle, we set on Mission Beshak
Beshak is a mission to bring resources, tools and experts that ensures you are never puzzled, and buy insurance with confidence.
Advice you can trust
We wanted to bring advice with zero hidden agenda.
We decided to build a platform that will not team up with insurers on commissions, ensuring we are 100% unbiased
Advisors you can depend on
We realized customers need real experts, not call centers
We build a community of real experts who can assist you right from purchase to claims
What you get with Beshak?
AI powered recommendations reports, personalized for you.
Deepest Research ever. Get a clear view about hidden fine print.
Support from real experts, instead of sales talk from salesmen.
Zero Charges. Zero Spam, because you deserve it.
People building Beshak
The Bob the Builders of the company who launched, fueled, and continue to turn dreams into reality.
Aayush Dubey
Co-founder, Head - Research
Beshak's go-to research geek. Always scanning insurance products and websites. Rich exposure to the entire spectrum of insurance products. He was last a Product Analyst at Coverfox.
Thribhuvan Lokesh
Co-founder, CTO
Ex Intuit. Ex BlueJeans. 10 yrs of experience in building data-driven and design-oriented tech products that help organisations grow at scale.
Mahavir Chopra
Founder
Building insurance startups, since 2005. In his last stint, he was the CBO at Coverfox. Writes for ET, Business Standard, Mint, and Moneycontrol
Beshak - In numbers!
Launched in 2020, Beshak is an online insurtech platform that helps
customers
discover and buy insurance plans.
Users we’ve served till date
Personalized reports generated
Insurance questions answered
Expert advisors on board
Advisory Council
Round-table conversations never looked more spectacular, more diverse.
Anupam Gupta
Chartered Accountant, Investment Research Consultant, host of personal finance podcast, Paisa Vaisa, Author of The Victory Project
Brian Almeida
Founder - PointsforGood. Rich experience in performance marketing, loyalty programs like Jet Privilege, First Citizen.
Deepak Shenoy
Founder, Capital Mind - an established research-backed, information platform empowering investors to make the better informed decisions.
Devendra Rane
IIT Mumbai, Ex Co-Founder & CTO at Coverfox. Currently SVP, Technology & Engineering at PayTM
We Made it to the News!
2025-06-29
If you have a health policy, it’s worth remembering that you are not just a customer, you are also protected by a set of rules that back you up,
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2025-04-24
“Insurance is a scam.” This is something that a lot of people have heard or thought before. However, we should take a moment to reflect because this is not the only side of the tale. Let's uncover the myths, the realities, and the best ways to safeguard your future when it comes to insurance in India as Beshak's founder, Mahavir Chopra, breaks it down in simple terms
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2025-03-14
The Insurance Regulatory and Development Authority of India (IRDAI) has taken a mission-focused approach to make 'Insurance for All' a reality by 2047. Patanjali Ayurved and DS Group, the maker of Rajnigandha, will purchase Magma General Insurance from Sanoti Properties LLP for a valuation of Rs 4,500 crore.
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The B-Hive
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