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Beshak Origin Story

Insurance should subtract worries, not add to them

Beshak is a community of users, insurance geeks and industry experts coming together to fix this!

The puzzle called Insurance 🤨

We saw how insurance ads promised peace of mind, but also ranked highest in consumer complaints in India.

We saw how there is more worry, less excitement about buying insurance.

Are there fine print I missed? Will I get claims? What if something goes wrong?

Neither people are able to understand insurance themselves, or find a real expert who they can depend on.


To solve this puzzle, we set on Mission Beshak

Beshak is a mission to bring resources, tools and experts that ensures you are never puzzled, and buy insurance with confidence.


Advice you can trust

We wanted to bring advice with zero hidden agenda.

We decided to build a platform that will not team up with insurers on commissions, ensuring we are 100% unbiased


Advisors you can depend on

We realized customers need real experts, not call centers

We build a community of real experts who can assist you right from purchase to claims

What you get with Beshak?


AI powered recommendations reports, personalized for you.


Deepest Research ever. Get a clear view about hidden fine print.


Support from real experts, instead of sales talk from salesmen.


Zero Charges. Zero Spam, because you deserve it.

People building Beshak

The Bob the Builders of the company who launched, fueled, and continue to turn dreams into reality.

Aayush Dubey

Aayush Dubey

Co-founder, Head - Research

Beshak's go-to research geek. Always scanning insurance products and websites. Rich exposure to the entire spectrum of insurance products. He was last a Product Analyst at Coverfox.

Thribhuvan Lokesh

Thribhuvan Lokesh

Co-founder, CTO

Ex Intuit. Ex BlueJeans. 10 yrs of experience in building data-driven and design-oriented tech products that help organisations grow at scale.

Mahavir Chopra

Mahavir Chopra

Founder, CEO

Building insurance startups, since 2005. In his last stint, he was the CBO at Coverfox. Writes for ET, Business Standard, Mint, and Moneycontrol

Beshak - In numbers!

Launched in 2020, Beshak is an online insurtech platform that helps customers
discover and buy insurance plans.


Users we’ve served till date


Personalized reports generated


Insurance questions answered


Expert advisors on board

Advisory Council

Round-table conversations never looked more spectacular, more diverse.

Anupam Gupta

Anupam Gupta

Chartered Accountant, Investment Research Consultant, host of personal finance podcast, Paisa Vaisa, Author of The Victory Project

Brian Almeida

Brian Almeida

Founder - PointsforGood. Rich experience in performance marketing, loyalty programs like Jet Privilege, First Citizen.

Deepak Shenoy

Deepak Shenoy

Founder, Capital Mind - an established research-backed, information platform empowering investors to make the better informed decisions.

Devendra Rane

Devendra Rane

IIT Mumbai, Ex Co-Founder & CTO at Coverfox. Currently SVP, Technology & Engineering at PayTM

KS Gopalakrishnan

KS Gopalakrishnan

Ex CMD Aegon Life India, Ex CEO Reinsurance Group of America, Actuary. Currently a strategic advisor to many insurtech companies.