Thanks for the response, Kush. Yes it's a membership/ subscription plan.

Regarding refund, which consumer helpline are you referring to? Hope it's not their customer care, had a nightmarish experience with them.

For 999/month plan, they do offer Complimentary insurance benefits for 10 days of hospital treatment in association with an insurance company (it's not mentioned which company). Like these, everything is wrapped, not transparent.

Agree they are not selling insurance, but they are taking money on a monthly basis from customers in the form a healthcare subscription. Since money is involved, how are they regulated? If we need to escalate beyond their customer care, how can we do it? I am wondering how did they get the approvals (if at all there is any) in the first place for this business model without a proper customer care channel, escalation and regulatory mechanisms?

I did try on Twitter, no results. Even tried in-mailing their CEO through Linkedin.

The insurance they offer is just a small bundled offering in which they get paid by the insurer. Its well known that insurance should be taken from an intermediary who can help you with the claims process.

Anyway a consumer would be looking at discounts offered in healthcare as a lucrative offer than a tiresome insurance claim process.

Healthcare companies spend a lot on marketing their offers and treatments and getting a huge audience reduces such spends so gives them room to extend discounts.

The National Consumer Helpline is available for all B2C transaction https://consumerhelpline.gov.in/

You may also write to IRDAI who can later decide on whether to call this quasi insurance or not.

it is seamless and quick.