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What will be the effect of "Exit of Max and entry of True North" in Bupa Insurance?

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I have decided to buy health policy from Max Bupa but read following News- "Max Bupa Health Insurance will be rebranded as Niva Bupa Health Insurance owing to a change in shareholding pattern. With the exit of Max India and the entry of private equity firm True North, Max Bupa needed to create a new brand identity. All changes around the brand transition will likely reflect by year-end."

Now, I want to know is there going to be any trouble to Bupa policy holders due to all this change in the company and will the performance of company be affected? Is it also possible that in near future, Bupa gets purchased by some other insurance company (like HDFC Ergo bought Apollo Munich)? Shall this change be a factor in my decision to buy Max Bupa? Pl. clarify

Health Insurance

2 Answer

04 Oct, 2021
Chartered Accountant, Personal Finance Advisor

Hi Shikhar,

The shareholding of Max Financials in Max Bupa have been taken over by True North. The shareholding changed over 2 years ago and True North, a Private Equity player has become a stake holder. It is only to comply with regulations the insurer jad to come up with a new name to rebrand itself.

I am of the opinion that the shareholding will continue and there are no strategic decisions wherein some other insurer will acquire the company.

The customers need not worry as all the insurance companies in India are regulated by IRDA

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05 Oct, 2021
CEO, Insurance Samadhan

Dear Shikhar

Agree with Sathish .

Change happened two years ago and company is running professionsly .

Each investor want return on regular basis , not for few years .

They all have vision snd see large potential of India .

However , no one need to worry about change as market is regulated by IRDA .

Hope it is understandable.

Best wishes

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